Free pricing page grader (2026)

The weights are our opinion, formed from what actually moves conversion on early-stage SaaS pricing pages, and we'd rather state that than dress it up as a benchmark.

A visible price (18). The heaviest by a distance. "Contact us" as the only option filters out every self-serve buyer, and at early stage self-serve buyers are the whole business.

Three or fewer plans (12). Every extra tier is a decision the visitor didn't ask for. Four or more and comparison fatigue closes the tab.

A value metric (12). Price that scales on something that grows with their success — seats, ventures, sends. Flat pricing means your best customers subsidise nothing and your worst ones cost you money.

A no-card entry point (12). The card field is the single largest drop-off on any signup flow. If you can defer it, defer it.

A recommended plan (10). An anchored default beats a fair menu. Most buyers would rather be told than choose.

Then the lighter ones: an annual discount stated in numbers (8), a guarantee in plain words (8), an objection FAQ under the table (8), per-plan CTAs (6), and features written as outcomes rather than internal feature names (6).

Pricing from your costs. Your costs set your floor, not your price. Price against the value delivered and the alternative they'd otherwise buy — including the alternative of doing nothing, which is your real competitor.

Charging too little and calling it strategy. Underpricing doesn't buy you customers, it buys you the customers who churn hardest and complain most, and it removes the margin you need to support anyone. Nearly every founder who has raised prices reports they should have done it sooner.

Discounting instead of segmenting. A discount you give once becomes your price. If a segment genuinely can't pay full price, build them a smaller plan with less in it, so the discount is structural rather than a favour you have to keep granting.

Never changing it. Your price should move as the product does. Grandfather existing customers, announce it plainly, and stop treating the first number you picked as permanent.

Work the unchecked rows in weight order — that's why they're weighted. The top ones are usually copy and layout changes measured in hours, not a redesign measured in weeks.

Start with the price itself being visible. Then cut to three plans; deleting a tier is faster than designing one. Then mark one as recommended. Those three moves alone are 40 points and rarely take a full day.

Then stop and measure. Fix everything at once and you learn nothing about which fix worked, which means you can't do it again on purpose.

A visitor lands, sees three plans with real prices, spots the recommended one, understands what the tiers scale on, notices they can start without a card, sees a guarantee in words a human wrote, and finds their objection answered directly below the table.

That's a page that respects the buyer's time. It converts better than a beautiful one that hides the price, every time.

Two things this checklist deliberately doesn't score. Design — a plain page with clear prices outperforms a beautiful one with vague ones, and founders reach for a redesign because it's more pleasant than deciding what to charge. And the price itself, which no checklist can grade: the right number comes from what your buyer already spends on the alternative, not from a page audit.

Re-score after each change rather than at the end. The point of the weights is sequencing, and you lose that if you fix everything before you look again.