15 standard operating procedures for the decisions solo founders make alone: finding an idea worth building, validating it, naming it, setting a price, sizing a market, getting the first ten customers, and killing a venture without sunk-cost bias. Each one is a numbered procedure with a free tool embedded at the step where you need it. No account, no email gate.
A day-by-day procedure that ends with either a paying customer, a signed intent, or a decision to stop. No building.
A written procedure for the decision you'll be worst at making in the moment. Criteria first, evidence second, feelings last.
The things that actually have to be true before you launch — and the long list of things that don't, which is where launches go to die.
Five steps from competitor teardown to a number you can defend — and the willingness-to-pay questions that produce real answers.
Four steps to a market size you can defend in a room — built bottom-up from counts you can point at, then sanity-checked top-down.
Build a cash model you'll actually update, read the two numbers that matter, and know which lever to pull at which point.
An afternoon procedure: generate, filter on the four things that actually cost money, check availability, buy, move on.
Buy the product, read the one-star reviews, map the pricing logic — and find the customer they've decided not to serve.
Steal the words from your customer interviews, write the headline last, and cut every adjective your competitors also use.
Manual, unscalable, one at a time — and why doing it any other way at this stage teaches you nothing.
A one-week search procedure: mine documented complaints, generate against your own advantage, and reject twenty before you keep one.
A decision procedure for founders with three ideas and no way to pick: score against your real constraints, then test the cheapest one first.
Contract check, honest hours budget, one asynchronous offer, and a quit line written in money — the procedure for testing on evenings alone.
A two-week procedure: decide whether the rename is worth it, clear the new name legally, then migrate redirects, handles and mail in an order that keeps traffic.
Logo, favicon, colours, type and social card — the five assets a landing page needs, done in a day and deliberately not a rebrand.