Ten standard operating procedures for the decisions solo founders make alone: validating an idea, setting a price, sizing a market, getting the first ten customers, and killing a venture without sunk-cost bias. Each one is a numbered procedure with a free tool embedded at the step where you need it. No account, no email gate.
A day-by-day procedure that ends with either a paying customer, a signed intent, or a decision to stop. No building.
A written procedure for the decision you'll be worst at making in the moment. Criteria first, evidence second, feelings last.
The things that actually have to be true before you launch — and the long list of things that don't, which is where launches go to die.
Five steps from competitor teardown to a number you can defend — and the willingness-to-pay questions that produce real answers.
Four steps to a market size you can defend in a room — built bottom-up from counts you can point at, then sanity-checked top-down.
Build a cash model you'll actually update, read the two numbers that matter, and know which lever to pull at which point.
An afternoon procedure: generate, filter on the four things that actually cost money, check availability, buy, move on.
Buy the product, read the one-star reviews, map the pricing logic — and find the customer they've decided not to serve.
Steal the words from your customer interviews, write the headline last, and cut every adjective your competitors also use.
Manual, unscalable, one at a time — and why doing it any other way at this stage teaches you nothing.