How Treats work

Treats are the single buyer-facing meter. They pay for the heavy AI jobs — deep analyses, site builds, articles, videos. Everything else, including the 24/7 engine's daily cycle, advisor chat and publishing, is included in your plan.

What each job costs

Job	Treats
Full 9-board validation of an idea	80
Re-run a single board	10
On-demand business review	10
Generate or regenerate a website	10
Build a feature (AI edit, deploy, repo push)	10
Write an SEO article	20
Publish one social post	2
An extra engine cycle (“run now”)	6
A founder asset (business plan, outreach pack, names…)	6
AI task plan	4
Voice brain dump → tasks and notes	4
One Scout research pass	8
Draft a newsletter broadcast	4
Compose a role (JD + application form)	6
Screen one application	4
Keyword-gap research → article brief	6
Monthly finance review	10
The weekly operating report	6

What is deliberately free

Not "free for now" — free because charging for it would be charging you rent on your own work:

• The daily scheduled engine cycle. Only extra cycles you trigger yourself are priced.
• Sending email. Charging per email would punish you for having an audience. Only the model work — the research pass, the draft, the screen — is metered.
• Reading your own data through a connector. Pulling an Airtable base, a form, a Figma file or a deployment status is plain I/O and costs nothing. Sourcing prospects from Apollo is the one exception, because it burns a vendor's credits.
• Lifecycle event webhooks. Notifying you costs you nothing.
• Publishing a website, republishing it, and the build kit.

Failed work costs nothing

This is enforced, not promised. Starting a heavy job places a hold on the Treats it will cost. The hold turns into a real charge only when the job delivers an artifact. If the job dies, the hold is swept and the Treats come back.

One honest detail: they come back within 15 minutes, not instantly. The sweep runs when a balance is next read.

Your allowance

• A new workspace gets a one-time grant of 100 Treats — enough for a full validation (80) plus a website (10).
• Paid plans grant Treats monthly, on your billing anchor date rather than the 1st of the month.
• Annual subscribers get 20% bonus Treats on every monthly grant.

Rollover

Unused granted Treats carry over for one month, capped at one monthly allotment. So on a plan granting 150, your balance can sit at 300 but not climb past it.

Treats you bought are exempt from that cap and do not expire while your account is open. Spending draws down granted Treats first, so your purchased ones are the last to go.

When you run out

The job is refused with a message naming the exact numbers: "This needs N Treats and this workspace has M. Top up or upgrade to continue." A dialog headed The bowl is empty offers See plans & upgrade.

Scheduled social posts behave better than that: they are parked for about an hour rather than failed, so a top-up rescues them.

Note that Treats stop being granted while a subscription is past due, even though your access continues through Stripe's retry schedule.

Treats are not money

They have no cash value, are not currency or stored value, cannot be redeemed for cash, and cannot be transferred outside your workspace. Costs can change; the cost of a job is always shown before you spend on it.